4. Competitors & AI Citations
Two pages tell you where you're starting from. Read them; no action is required.
Competitors compares your discoverability with competitors — scores, citation rates, and which technical checks they pass that you don't — with a written summary of your biggest gaps. Treat it as context for your priorities, not a list of things to copy.
AI Citations shows whether AI assistants cite your company today. Boon probes realistic buyer-style questions on AI platforms and records whether you appeared in the answers.
AI Citations — your baseline, before any improvements go live.
Note your current citation rate and skim the questions being probed — they show you exactly how buyers might encounter (or miss) your company. This is your baseline: the number to compare against after your team's improvements go live.
Outcome: you know where you stand relative to competitors and what your citation baseline is.