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4. Competitors & AI Citations

Two pages tell you where you're starting from. Read them; no action is required.

Competitors compares your discoverability with competitors — scores, citation rates, and which technical checks they pass that you don't — with a written summary of your biggest gaps. Treat it as context for your priorities, not a list of things to copy.

AI Citations shows whether AI assistants cite your company today. Boon probes realistic buyer-style questions on AI platforms and records whether you appeared in the answers.

AI Citations page showing the citation rate and the buyer-style questions probed on AI platforms, with whether the company appeared in each answer.

AI Citations — your baseline, before any improvements go live.

Note your current citation rate and skim the questions being probed — they show you exactly how buyers might encounter (or miss) your company. This is your baseline: the number to compare against after your team's improvements go live.

Outcome: you know where you stand relative to competitors and what your citation baseline is.