Once your five inputs are right, Positioning is the first place the corrected data pays off. It's read-only — nothing to edit here; just read it and see how Boon believes you stack up.
The strength matrix scores you against your competitors, category by category, across the capabilities that matter in your market. It's built from the competitor list you just reviewed — which is why the review comes first.
The strength matrix — how you score against competitors, category by category.
Below it, Boon generates a SWOT analysis — strengths, weaknesses, opportunities, and threats — written from everything in your workspace.
The generated SWOT — opportunities and threats, side by side.
Good to know: if you corrected inputs after Boon first built these, use Rebuild Strength Matrix and Rebuild SWOT in the Actions panel so they reflect your edits.