Boon identified companies that compete with you and classified each as Direct, Indirect, or Potential Partner, with a score showing how closely it overlaps with your business.
Scan the list for anyone missing. If a competitor you track isn't there, use Add Competitor to add them yourself.
Review the classifications too — but note that changing a classification is still in development. If one looks incorrect, contact the Boon team and they'll correct it.
Competitors — filter by type, and add anyone missing.
You're ready when…
- Your company profile is accurate and current
- Relevant documents your website doesn't cover are uploaded
- Each product's description and features are correct, and anything missing has been reported
- Your market segments reflect the markets you actively target
- Your ICPs and personas match your real buyers
- Missing competitors are added, and any questionable classification has been flagged
When the Overview reads like something your own team could have written, your initial review is complete.