Boon organizes your audience into ICPs — the types of companies most likely to benefit from your product — and personas, the relevant people inside those companies, such as a VP of Sales. Each has a relevance score showing how closely it matches the available information about your company.
You can edit or remove existing ICPs and personas using Edit ICPs. Adding a new ICP isn't currently available — if an important customer type is missing, contact the Boon team.
ICPs and personas — make sure they match your real buyers.